marco@motiongr.com

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Jupiter Intelligence

Climate risk analytics for organizations looking to strengthen their climate resilience.

  • Jupiter was expanding its communication strategy

  • Goal:

    Translate Brand Values into a series of Branded Intros. Create awareness and brand recognition. Increase engagement in audiences across different media.

  • Result:

    Delivered a standarized set video assets for a diverse set of video content: webinars, social media, internal communications and product videos.

  • UX/UI Contribution

  • Goal:

    Through different video campaigns I proposed and developed different UI assets and components that aimed to inspire the Product Team as well as align to the Product Marketing Strategy.

  • Result:

    Ideas and conceptual proposals for Marketing purposes were translated into furtther product iterations.

  • Webinar Campaign

  • Goal:

    Video creation for webinars. Increase engagement on complex subjects of interest. I propose creating different pieces of content from the webinars, such as small snippets of key knowledge, as part of regular social media campaigns.

  • Result:

    Delivered eight webinars with customized branding. Each webinar increased audience numbers steadily compared to its predecessor.

  • Product Video Storytelling

  • Goal:

    Promote Climate Score Global's key value proposition in a simple and clear manner to a diverse range of stakeholders.

  • Result:

    Standardized video assets for a diverse set of video content, including webinars, social media, internal communications, and product videos.

  • Product Feature

  • Goal:

    Alongside new traditional product features in the Climate Score Global product, Jupiter introduced a set of AI-based quality-of-life features to streamline certain dashboard delivery use cases.

  • Result:

    Two videos were created after extensive back-and-forth feedback loops, during which the message was crafted to fit Jupiter's communication needs.

  • Feature Explainer

  • Goal:

    Showcase how easy it is to generate dashboards. The video serves as an entry point to guide users to various marketing materials on the main website.

  • Result:

    Across several social media channels, "Meet Jupiter AI" generated enough interest for the product team to gather feedback on the capabilities of the AI-based tool.

  • Value Proposition Storytelling

  • Goal:

    After various marketing campaigns, Jupiter aimed to develop a simple story to explain to organizations the economic impact of its Climate Score Global product.

  • Result:

    The video is often used in sales materials and events as a way to introduce customers and stakeholders to Jupiter's value proposition.

  • Workflow Storytelling

  • Goal:

    From a single source video, I developed various versions that convey the same storytelling narrative for different media.

  • Result:

    Three videos were created for the hero homepage, the product homepage, and social media campaigns.

  • Workflow Storytelling

  • Goal:

    Jupiter needed to explain the main workflow of Climate Score Global in just a few seconds to create user engagement and increase session time on the homepage.

  • Result:

    An 8-second video showcasing the key actions required to create and collect reports.

Guavus Inc.

AI-ML for Telco Analytics

Ops-IQ SEA

Client: Guavus

Description: Ops-IQ Service Experience Analytics (SEA) helps maximise customer value while optimising their network costs for CSPs (Communication Service Providers).

Duration: 2.5 min.

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Guavus

Client: Guavus

Description:  Guavus 5G-IQ NWDAF (Network Data Analytics Function) is a 3GPP-standard data analytics function for the new 5G-core.

Duration: 3 min.

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SQL stream

Client: Guavus

Description: SQLstream solves real-time enterprise problems with unrivalled expertise, experience and success.

Duration: 3 min.

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Thales : Urban Security

Urban Security products to support first responders and 911 agencies.

 

CAD Mobile

Client: Thales

Description: CAD Mobile connects first responders to the command centres (C4) to optimise time-to-response on emergencies within a city.

Duration: 3 min.

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